Mastering the LinkedIn Brand Wizard: A 10-Step Guide to Professional Visibility

Your LinkedIn profile is no longer just a digital resume; it is a 24/7 networking event where you are constantly being introduced to potential employers, clients, and partners. The problem? Most professionals struggle to write about themselves without sounding generic, boastful, or robotic. The “About” section stays blank for months, and the Headline remains the default job title.

The MiraclePrompts LinkedIn Brand Wizard solves this paralysis. It is not just a text generator; it is a strategic branding consultant. By answering 10 specific questions, you architect a “Super-Prompt” that forces AI to write with the nuance, tone, and strategic intent of a top-tier career coach. Here is how to navigate every panel of the wizard to build your personal brand.

Phase 1: The Strategic Foundation (Steps 1-3)

Before writing a single word, we must define the “Why.” In this phase, you teach the AI the strategic goal behind the writing.

Step 1: What is your primary objective?

Why it matters: AI works best when given a single, narrow “job to be done.” If you ask it to “fix my profile,” the result is vague. If you ask it to “write a hook-heavy headline,” the result is surgical.

• Rewrite Headline: Select this if you want to increase clicks on your profile. The AI will focus on punchy, high-value keywords.
• Rewrite ‘About’ Summary: Choose this for storytelling. The AI will shift into narrative mode to connect your career dots.
• Polish Experience Bullets: Select this for resume-style precision. The AI will focus on action verbs and metrics.

Step 2: What is your current status?

Why it matters: This selection defines the “Narrative Arc.” A founder speaks differently than a job seeker. This setting adjusts the psychological stance of the text.

• Actively Job Seeking: Signals the AI to use language that emphasizes adaptability, readiness, and team contribution.
• Business Founder / Owner: Triggers authoritative language focused on vision, mission, and problem-solving at scale.
• Freelancer / Consultant: Shifts the tone to “Service-Provider,” emphasizing reliability, client results, and specific deliverables.

Step 3: Who are we trying to impress?

Why it matters: Different readers value different data points. This setting tells the AI which “lens” to wear when analyzing your background.

• Technical Recruiters: The AI will prioritize buzzwords, specific software names, and hard skills that match search queries.
• Venture Capitalists / Investors: The AI will ignore daily tasks and focus entirely on ROI, growth metrics, and market opportunity.
• Potential Clients (B2B): The text will be written as a sales pitch, focusing on the pain points you solve for them.

Phase 2: Identity & Voice (Steps 4-7)

Now that the strategy is set, we need to define the “Soul” of the profile. This phase prevents the output from sounding like a generic robot.

Step 4: Target Industry

Why it matters: Every industry has a dialect. A word that sounds impressive in Finance might sound stiff in Creative Design. This ensures contextual accuracy.

• Technology & SaaS: Enables terms like “Scalability,” “Agile,” and “Stack.”
• Finance & Banking: Enables terms like “Risk Management,” “Compliance,” and “Fiduciary.”
• Creative & Design: Enables emotive language about aesthetics, user journey, and brand impact.

Step 5: Desired Brand Voice

Why it matters: This controls the “Adjectives.” It determines how the AI describes your actions.

• Innovative & Visionary: Uses verbs like “Transform,” “Pioneer,” and “Disrupt.” Best for leaders.
• Reliable & Experienced: Uses verbs like “Managed,” “Maintained,” and “Ensured.” Best for operations and project managers.
• Data-Driven & Analytical: Forces the AI to seek out numbers in your context and lead with them.

Step 6: Writing Tone

Why it matters: This controls sentence structure and warmth. It is the difference between a textbook and a coffee chat.

• Strictly Professional: Longer sentences, passive voice allowed, very formal vocabulary.
• Conversational & Warm: Uses “I,” shorter sentences, contractions, and direct address to the reader. Highly recommended for modern profiles.
• Direct & Minimalist: Strips away all fluff. Great for technical engineers who want to get straight to the point.

Step 7: Formatting Preferences

Why it matters: Readability is king. Walls of text get skipped. This step dictates the visual layout of the response.

• Use Emojis: Adds visual anchors (🚀, 📈) to break up text. Essential for social-heavy roles.
• Heavy Bullet Points: Forces the AI to organize thoughts into lists rather than paragraphs. Crucial for mobile readers.
• Narrative Block: Creates a flowing essay. Best for the “About” section when explaining a career pivot.

Phase 3: The Execution (Steps 8-10)

In the final phase, we refine the technical constraints and provide the raw material for the AI to process.

Step 8: What should we emphasize?

Why it matters: You have a thousand skills, but you can only spotlight one or two. This tells the AI what to put in the “Shop Window.”

• Revenue / ROI Growth: The prompt will instruct the AI to bold or highlight any financial figures found in your context.
• Soft Skills / EQ: The AI will look for stories of conflict resolution, team building, and mentorship.
• Technical Proficiency: The AI will ensure your programming languages or toolsets are front and center.

Step 9: Restrictions & Limits

Why it matters: Technical constraints are often dealbreakers. If a headline is too long, it gets cut off. If a resume isn’t ATS-friendly, it gets deleted.

• Max 220 chars (Headline): Enforces a hard character limit to ensure your full value prop is visible on mobile devices.
• No Buzzwords: explicitly bans words like “Synergy,” “Guru,” and “Ninja,” which can make you look amateurish.
• ATS Friendly: Instructs the AI to use standard keywords rather than creative metaphors, ensuring robots can read your profile.

Step 10: Context & Details

Why it matters: Garbage in, Garbage out. The AI cannot invent your work history. This is the fuel for the engine.

• What to paste: Copy your current resume, a link to your old bio, or even a messy list of your top 10 achievements.
• The messy list hack: You do not need to write good grammar here. Just dump the facts, dates, and numbers. The Wizard handles the polish.

Platform Guide: How to Use Your Prompt Across AI

Once you click “Generate” and copy your prompt, where should you paste it? Here is how the major models handle the LinkedIn Brand Wizard output:

• ChatGPT (Plus/4o): The best all-rounder. It excels at following the “Tone” and “Voice” instructions precisely. Use this for the final polish.
• Claude (3.5 Sonnet): The best writer. If you selected “Conversational” or “Storytelling” in Step 6, Claude will produce the most human-sounding result.
• Gemini (Advanced): Great for research. If you ask it to “Add keywords relevant to [Company X]” in the follow-up, it can browse the web to find them.
• Perplexity: Use this to validate keywords. Ask it, “Are these keywords currently trending for [Job Title]?” after generating your text.
• Microsoft CoPilot: Excellent if you are pasting the result directly into a Word resume template, as it handles formatting retention well.

Power User Tool: NotebookLM Integration

Take your LinkedIn preparation to the next level by feeding your Wizard output into Google’s NotebookLM.

The “Mock Interview” Hack:

1. Run the Wizard with the goal of “Full Profile Audit.”
2. Paste the resulting AI analysis into a new source in NotebookLM.
3. Add the job description of the role you want as a second source.
4. The Power Move: Click “Audio Overview.” NotebookLM will generate a podcast of two hosts discussing your profile against the job’s requirements, revealing gaps you might have missed.

🔮 MiraclePrompts Miracles: The Insider’s Playbook

Here are four specific “Cheats” you can execute using the LinkedIn Brand Wizard:

• The “Trojan Horse” Headline: In Step 1, select “Rewrite Headline.” In Step 9, select “No Buzzwords.” In Step 10, paste the URL of your dream company’s “About Us” page along with your resume. The prompt will generate a headline that subconsciously aligns your values with the company’s culture.
• The “Recruiter Reverse-Engineer”: In Step 3, select “Technical Recruiters.” In Step 9, select “ATS Friendly.” Run the wizard. The output will strip away your creative flair and replace it with raw, searchable data density. Use this version for your “Skills” section, even if you keep your “About” section creative.
• The “Commentator” Strategy: Use the Wizard to write comments, not just profiles. In Step 1, select “Other” and type “Write 5 insightful comments for industry news.” In Step 10, paste a viral article from your feed. The AI will generate 5 high-level, expert comments you can post to gain visibility.
• The “A/B Test” Generator: Run the Wizard twice. First, select “Professional & Formal” (Step 3). Second, select “Disruptive / Bold.” Post the Bold version for one week, then switch. Track your profile views to see which persona your market prefers.